I’ve spent more than 30 years in brand and digital marketing, from corporate marketing and agency advertising to building and running businesses of my own.

Many of my coaching clients came to rely on me for more than coaching. They wanted someone who could think strategically about their brand, positioning and digital presence, and help turn that thinking into action.

Through Double O, I bring that experience to owner-led businesses that need senior marketing expertise without employing a senior marketing executive. I work directly with owners and leaders to diagnose what’s holding their marketing back, design the right solution and turn it into action, bringing in trusted specialists wherever a project needs them.

Where I Can Help

Your Marketing No Longer Matches Your Business. Your business has evolved, but your brand, messaging and marketing haven’t kept pace. Together we’ll work out what needs to change and create a presence that reflects the business you are today.

Your Website Isn’t Doing Its Job. Your website may look good, but it isn’t delivering the results it should. We’ll identify what’s getting in the way and develop the right strategy, content and website solution to support your business goals.

You Have Something You Want to Take to Market. You have the idea, product or expertise. We’ll shape the offer, position it for the right market and bring together what’s needed to take it from idea to launch.

Your AI-Assisted Marketing Isn’t Delivering. You’re using AI, but is it delivering results? The right strategy combines AI’s capabilities with experienced marketing thinking to create greater impact.

What That Looks Like

Heilala Vanilla: a bespoke global eCommerce website, with the design and approach later adopted across the company’s Australian and New Zealand operations.

Bodyneed: as General Manager and Marketing Director, restructured the New Zealand business, kept it going through COVID and built a global online training program from the ground up.

Dog Zen: an online training program launched with an 11.7% sales-page conversion rate.

Kelly Flavell Law: a unified brand, business growth of 18% after the rollout, and still their marketing advisor 20 years on.

See more client work at Double O

How I Work

Some businesses need a clear recommendation and a plan. Others want someone to take ownership of the project and see it through. Either way, it starts with a conversation about what’s happening in your business and what you want to be different.

My coaching and leadership background shapes how I work. I understand the commercial realities behind a brief, the people responsible for delivering it and how decisions get made.

AI changes how we do the work. It doesn’t change what good work requires. I use it throughout my work, but it needs direction, challenge and refinement, and the strategy, judgement and accountability stay with me.

To find out whether I’m the right fit, the starting point is always a conversation. To learn more about the work I do through Double O, visit Double O.